#authortoolboxbloghop, For Writers

#authortoolboxbloghop – Connecting With Readers Through Your Blog

Connecting With Your Readers#authortoolboxbloghop

Connecting with your readers is not only important, it’s also a lot of fun. So, I’ve decided to do a little mini-series about connecting with readers for the next couple of #authortoolboxbloghop posts. Hope you enjoy! Also, I apologize for getting my post up late today, it’s been a busy week.

As a writer, connecting with your readers is essential. I’ve seen a lot of writers make a concentrated effort to connect with other writers (which is also important), but neglect making connections with readers.  With all the technology we have now, it’s easier than ever to connect with readers all around the world. Today, I’ll be focusing on making connections through blogging.

Here a few tips that have helped me:

Determine who you readers are. Before anything else, you have to know who you’re readers are. It might be tempting to say “everyone”, but while we all want “everyone” to read our books, your outreach will not be effective if your target readership is too broad.  I write YA, and specifically fantasy with a fairy-tale twist, so I know I want to connect with others who enjoy reading fantasy and fairy-tale retellings.

See what kind of blogs your readers follow. Once you’ve determined your ideal readers, then you need to find the kind of blogs they like to follow. A google search can help with this.  Type in your genre followed by  “book blog”.  I’ve discovered the YA community is great, and many of the readers are also avid bloggers. They enjoy book blogs with book reviews, reading challenges, and awesome giveaways.

Format your blog accordingly. After you’ve seen the kind of blogs your readers like, you can format yours similarly. Since I know my readers like book reviews, challenges and giveaways, I make sure to incorporate those things into my blog.

Interact with similar blogs. Not only do you want to research blogs to give you ideas what your readers like, but you also want to interact with these blogs. Comments and likes are key in making connections with others. I keep a list of my favorite YA blogs and set aside time each week to visit and comment on those blogs.

Participate in blog hops or challenges. This is taking it a step further than just commenting or liking. Many communities have a blog hop (similar to this one) or some kind of other challenge where participants search for said challenge (often by a hashtag on social media) to comment and like posts that are part of the challenge. I participate in “Top Ten Tuesday”, a challenge where the host gives a topic for each week and the participants list their top ten books on that topic. It’s a lot of fun to see who else might have listed the same books you did. You can check out my last Top Ten Tuesday post here.

These are just some of the things that have helped me make some great friends and find my readers via blogging. What are some ways you make connections with readers through your blog? Let me know in the comments!

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This post is part of the #authortoolboxbloghop. It’s hosted by Raimey Gallant. For more details and to join in the fun, go here.

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11 thoughts on “#authortoolboxbloghop – Connecting With Readers Through Your Blog”

  1. I’ve been writing a blog since 2010 and I love the way it connects me with both readers and writers. It takes time, but since there’s joy in it, I don’t mind the extra time I spend. It also give my a way to be creative in short bursts.

  2. Identifying your readers is a great first step, but something a lot of authors neglect. This could e because it’s too hard, or because they don’t know. Either way, I believe it’s worth the effort – understanding your target reader makes a lot of other marketing tasks easier as well.

  3. Good recommendations. I agree with your comment about too much focus connecting with other writers on blogs. I’ve often wondered if it is worthwhile to have a blog AND a newsletter. I know it is difficult to build a quality email list of “potential readers,” but once done, it seems to be easier to send readers information once and month (or so) than to entice them to my blog. What do you think?

    1. I haven’t done as much with a newsletter yet, except to start building my email list. I think it could depend on your audience. I’ve had some success connecting with readers through blogging because I think because the YA audience is invested in blogs. I do plan to do more with a newsletter once my first book is ready to be released though.

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