So this month, I wanted to share some tips on how to connect with readers on Instagram. (And again, I find Instagram is really effective for me as I write YA and there are a lot of YA readers who use Instagram. It might not be as effective for those who write in other genres.)
As with all social media platforms, you want to be commenting on and liking posts from your readers. In addition to that, you can use hashtags to connect with your readers. With Instagram, hashtags are key. Hashtags are how you find people with similar interests. There are several ways you can use hashtags to connect with your readers.
- Use several hashtags when you post. (Ten is considered the optimum number.) Some good hashtags for connecting with readers include: #bookstagram, #yabookstagram, #bookworm, #booknerd, #yalit (or whatever genre you write in), #bookdragon #toberead #currentlyreading
- Hashtag challenges – There are always plenty of monthly challenges you can participate in. Each day of the month you are given a prompt which you use to stage your picture for that day. One example of the monthly challenge is #octlitwrit. There are also some challenges where you only post weekly. My current favorite weekly challenge is #fantasyonfriday
- Daily hashtag themes – Similar to the challenges, you use a theme on a particular day like #mondaymotivation, #throwbackthursday or #fridayreads. There is no prompt, you just use the day’s theme to post something.
- Tagging games – In the tagging games, you take something like #spellmynameinbooks to complete and then tag several friends to do so as well.
Also, just a note on hashtags – Don’t use hashtags that don’t apply to the picture you’ve posted just to try to get more likes.
What about you? Do you have a favorite hashtag on Instagram? What’s your favorite thing about Instagram? Let me know in the comments. And you can connect with me on Instagram here.
This post is part of the #authortoolboxbloghop. It’s hosted by Raimey Gallant. For more details and to join in the fun, go here.